Samsung's new TVs herald a revolution that will affect many areas of technology.
Artificial intelligence It is also making inroads into TVs. Examples from Korean Samsung announced new TVs during the CES trade show in Las Vegas. In connection with them, the company introduced a new artificial intelligence application to improve the intelligence of the displays.
– Samsung's artificial intelligence screens equipped with device-specific artificial intelligence are designed to be focal points of the home. Connecting all compatible devices with artificial intelligence displays makes users' everyday life more flexible and versatile, Sales Manager for TV and Audio Products at Samsung Finland Marcus Nummisalo The notice says.
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In Samsung's Neo QLED TVs, artificial intelligence is used for improved 8K resolution scaling, among other things. The goal is to sharpen blurry content so that it can be displayed at a higher resolution.
Televisions also recognize plays and prevent ball tampering. Areas of fast-moving scenes where the human eye naturally focuses must be identified. The end result should be “more vivid and three-dimensional images”.
In this way, the picture is guaranteed to be improved, for example, when watching football.
Artificial intelligence also aims to improve the sounds and dialogues of the contents. If the speech is separated from the recording and the audio input is enhanced, viewers can at least theoretically follow the on-screen dialogue at any volume.
Technology that outlines the edges of screen elements and technology that balances colors to help visually impaired people see content more easily.
Although Samsung's announcement was surrounded by a lot of buzzwords and marketing talk, it speaks to a fundamental change. Artificial intelligence will become a part of applications and devices that the user may not even notice.
Usually this is done to improve the user experience, but artificial intelligence functions may also include new data collection.
Samsung It is not alone in the increasing introduction of artificial intelligence into other products such as televisions and smartphones. According to them, artificial intelligence is predicted to be the phenomenon of the year, which phone users can see, for example, faster image creation and better text editing.
The growing intelligence of televisions and other devices is often accompanied by concerns about data security and data collection. Data can be used for monetization, typically user-targeted advertising.
One function of smart TVs, ACR or Automatic Content Recognition, is more worrying than other monitoring. The technology recognizes the watched program and transmits the information it contains.
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In 2022, Samsung was caught cheating on a test that examined the picture quality of TVs. The so-called hdr function of televisions is usually measured by setting aside ten percent of the picture area for testing. Two different Samsung models identified this image area and adjusted the image so that the test results were more accurate than reality.
